5 Ways to Improve E-commerce Companies Revenue

E-commerce websites can be overwhelming to manage but the effective information architecture, SEO and content marketing strategies a huge difference can be seen. Simple strategies below mentioned which are not complicated, difficult or expensive.

1. Successful e-commerce companies use search & analytics data to inform their strategy

E-commerce sites should serve its customer’s needs and built with the search data. A successful E-commerce website is gained by doing research before formulating a customer-centric SEO and content strategy. They research for people who are searching on Google and studying the search items, phrases and keywords.

Keyword search volumes can get a sense on products with highest and lowest demand. It is easier to predict financial outcomes with the combination of search data with sales figures and conversion rate data from their web analytics.

Search phrases helps to customers to estimate total market share on Google. Tools measuring conversation percentages and market share by category and sub-category help marketers to benchmark against their competitors. A realistic picture over company standards can be obtained by combining historical sales figures and profit margins in popular categories.

Data plays a crucial role in successful E-commerce companies. Strategists only go by facts and figures. Experts and consultants hired to research and their value is assessed by the value they bring by way of added sales and revenues.

2. Their information architecture and website structure is customer-focused.

A successful E-commerce company website doesn’t mirror its organizational structure but focus on customer’s needs.

Smart marketers identify FAQ’s and solutions that customer’s searching for rather than using search data from Google to know the user intent. Prompt and clear advice gives a great experience for customer’s and make them feel understood they are understood and cared for. Impress your customer’s by how well the website deals with their concerns and queries.

E-commerce sites trawl available search data and prospect customer’s questions, needs, problems and important issues to provide a rich online experience. An effective and easy to navigate customer oriented information architecture can be build by the help of data.

3. Their content strategy is based on search data.

Buying process involves search engines and content plays a key role at decision making stage in targeting and penetrating markets. Companies are now focusing more on fresh content and hiring content writers.

The best investment can be keyword research and analysis based on consumer data. Business leaders focus on content that have impact over their customers and help in increasing their sales or helping to build long term relationships.

It’s more effective when SEO and content writers work together and involve everyone in right planning from implementation stage.

4. They solve critical problems early in the planning phase.

During production or post production top performing magento development company UK business leaders aren’t in firefighting mode. They never rush into website planning unless they get inputs from all relevant stakeholders including SEO consultant.

Developing a customer-centric e-commerce website begins with comprehensive keyword research. It can be more effective than phone calls or email surveys as people never let you know what’s really bothering them. You can get precious insights by observing customer’s online behavior and search data will help unfiltered thoughts and track their behavior patterns.

5. They follow SEO best practices for e-commerce websites.

It is common about E-commerce SEO. It is a specialized service where unique challenges of E-commerce websites tactics are tailored.

Successful organizations plan before they start and never find themselves in nightmare as they plan in advance. High performers issue proper planning and preparation instructions to developers resulting in better website coding.

In summary

Search engines have become an integral part of customer’s lives. Content and SEO must be integrated to drive better results and achieving business goals. The above steps help in setting apart successful magento development company UK from their less successful competitors.

If you get everything right and build productive teams with content production, strategy and marketing you can get a winning synergy and have done a great job for future success of your business.