E-commerce websites can be overwhelming
to manage but the effective information architecture, SEO and content marketing
strategies a huge difference can be seen. Simple strategies below mentioned
which are not complicated, difficult or expensive.
1.
Successful e-commerce companies use search & analytics data to inform their
strategy
E-commerce sites should serve its
customer’s needs and built with the search data. A successful E-commerce
website is gained by doing research before formulating a customer-centric SEO
and content strategy. They research for people who are searching on Google and
studying the search items, phrases and keywords.
Keyword search volumes can get a
sense on products with highest and lowest demand. It is easier to predict
financial outcomes with the combination of search data with sales figures and
conversion rate data from their web analytics.
Search phrases helps to customers
to estimate total market share on Google. Tools measuring conversation
percentages and market share by category and sub-category help marketers to benchmark
against their competitors. A realistic picture over company standards can be
obtained by combining historical sales figures and profit margins in popular
categories.
Data plays a crucial role in
successful E-commerce companies. Strategists only go by facts and figures. Experts
and consultants hired to research and their value is assessed by the value they
bring by way of added sales and revenues.
2.
Their information architecture and website structure is customer-focused.
A successful E-commerce company
website doesn’t mirror its organizational structure but focus on customer’s
needs.
Smart marketers identify FAQ’s
and solutions that customer’s searching for rather than using search data from
Google to know the user intent. Prompt and clear advice gives a great
experience for customer’s and make them feel understood they are understood and
cared for. Impress your customer’s by how well the website deals with their
concerns and queries.
E-commerce sites trawl available
search data and prospect customer’s questions, needs, problems and important
issues to provide a rich online experience. An effective and easy to navigate
customer oriented information architecture can be build by the help of data.
3.
Their content strategy is based on search data.
Buying process involves search
engines and content plays a key role at decision making stage in targeting and
penetrating markets. Companies are now focusing more on fresh content and
hiring content writers.
The best investment can be
keyword research and analysis based on consumer data. Business leaders focus on
content that have impact over their customers and help in increasing their
sales or helping to build long term relationships.
It’s more effective when SEO and
content writers work together and involve everyone in right planning from
implementation stage.
4.
They solve critical problems early in the planning phase.
During production or post
production top performing magento development company UK business leaders aren’t in firefighting mode. They
never rush into website planning unless they get inputs from all relevant
stakeholders including SEO consultant.
Developing a customer-centric
e-commerce website begins with comprehensive keyword research. It can be more
effective than phone calls or email surveys as people never let you know what’s
really bothering them. You can get precious insights by observing customer’s
online behavior and search data will help unfiltered thoughts and track their
behavior patterns.
5.
They follow SEO best practices for e-commerce websites.
It is common about E-commerce
SEO. It is a specialized service where unique challenges of E-commerce websites
tactics are tailored.
Successful organizations plan
before they start and never find themselves in nightmare as they plan in
advance. High performers issue proper planning and preparation instructions to
developers resulting in better website coding.
In
summary
Search engines have become an
integral part of customer’s lives. Content and SEO must be integrated to drive
better results and achieving business goals. The above steps help in setting
apart successful magento development company UK from their less successful competitors.
If you get everything right and
build productive teams with content production, strategy and marketing you can
get a winning synergy and have done a great job for future success of your
business.
