10 Ecommerce Trends In 2018

The sales of Ecommerce across the globe expected to increase 246.15% by 2021 from 13 trillion to 4.5 trillion in 2021.

Now-a-days, stores can’t compete without offering Ecommerce options. Digital commerce impacts on 56% of in-store purchases. You might lose half of your potential revenue if you don’t reach your customers online.

With rapid growth of Ecommerce, comes rapid changes and posting images of your site and hope your ideal customers will find them. To help you reap the benefits of Ecommerce, we’ve chosen some top 10 trends how people buy and sell online.

1. Shopping Natively

In an experiment it is found that native video content favored 160x more than non-native content. There are some great visual platforms being used by millions of people like Instagram and Pinterest. So, offer the option of purchasing your products from within those apps.

2. Augmented Reality and Virtual Reality

Augmented reality and virtual reality are gaining some serious traction in 2018 and will become standard for companies to offer AR and VR options. As Ecommerce grows consumers buy only those products which have the option of visually testing before take make a purchase.

3. Automation and Chatbots for Online Ordering

With over 1.3 billion people on Facebook helps to take advantage of chatbots for marketing, customer service and sales. Ecommerce can take you a step further.

4. Voice Search Compatabilities

As voice activated devices grow in popularity and become the preferred search, 40% millenials are already using voice search before making an online purchase. It’s important to optimize your business for voice search or you could lose consumers who choose to shop through voice activated devices.

Voice search is 3x more likely to be local, it’s also important to ensure your business listing is up to date on Google.

5. Mobile Primary, Desktop Secondary

62% online purchases were made by the smartphones in the last six months. Create an Ecommerce website that’s optimized for mobile as the mobile usage grows.

Mobiles soon will become the preferred payment method for Ecommerce transactions because of its  Fingerprint, facial recognition and one click payments which can simplify mobile payments. Estimation that mobile Ecommerce traffic reach 70% by the end of the year.

6. ROPO (“Research Online, Purchase Offline”)

It can be tricky to track digital efforts translate to offline sales. ROPO (“research online, purchase offline”) will become more advanced and reliable in coming times. It is a combination of social media, mobile tracking/geolocation, mobile payments, in-store inventory, analytics tools, CRM systems, and more, to figure out which ads and site pages led to the in-store purchases.

By knowing the most efficient digital ads contributing to sales, magento ecommerce development company in uk businesses can create higher conversation and targeted campaigns.                                                                                                           

7. Machine Learning and AI

Machine learning and AI will come across you every day. Ecommerce will soon see benefits using machine learning and algorithms to uncover the content they should deliver to which audience. In future machine learning and AI divide the content and fed to consumers what they’re most interested in.

8. Image Search

As Ecommerce transitions to mobile, companies will begin offering visual search for products by personal photos or photos found online. An estimation of 50% of overall searches will be through image and voice search by 2020.

Image search help you find similar products at a cheaper price online, it could drive consumers to shop Image search functions have been successfully implemented by a few Ecommerce businesses into their online platforms.

9. High-Quality Product Videos

Consumers either online or in store have the same questions about a product’s functionality and design. To compete in magento ecommerce developmentcompany in uk you need to answer all their questions digitally and the best way to do is through video.

The best way to sell your product is to have a high quality video addressing your product design and function. It is easy to you for appealing consumer’s emotions, persuading them more convincingly through video than through text.

10. Same-Day or Next-Day Delivery

Big name Ecommerce sites offering same day delivery will win out the majority of consumers as their needs are met fast. People will become comfortable as a norm paying extra for same day delivery. Consumers turn to competitors who will deliver the same day or the next day delivery.